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News Flash

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  • Author(s)Bonnie Anderson
  • Edition1
  • Published27th May 2004
  • PublisherJohn Wiley & Sons Inc (US)
  • ISBN
  • University course code
While talking heads debate the media's alleged conservative or
liberal bias, award-winning journalist Bonnie Anderson knows that
the problem with television news isn't about the Left versus the
Right--it's all about the money. From illegal hiring practices to
ethnocentric coverage to political cheerleading, News Flash
exposes how American broadcast conglomerates' pursuit of the
almighty dollar consistently trumps the need for fair and objective
reporting. Along the way to the bottomline, the proud tradition of
American television journalism has given way to an
entertainment-driven industry that's losing credibility and viewers
by the day.

As someone who has worked as both a broadcast reporter and a
network executive, Anderson details how the networks have been
co-opted by bottom-line thinking that places more value on a
telegenic face than on substantive reporting. Network
executives?the real power in broadcast journalism?are
increasingly employing tactics and strategies from the
entertainment industry. They "cast" reporters based on their
ability to "project credibility," value youth over training and
experience, and often greenlight coverage only if they can be
assured that it will appeal to advertiser-friendly
demographics.

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