close

Organization and Marketing (RLE Marketing)

Peter Spillard · ISBN 9781138793552
Organization and Marketing (RLE Marketing) | Zookal Textbooks | Zookal Textbooks
Out of stock
$189.00  Save $9.57
$179.43
-
+
Zookal account needed
Read online instantly with Zookal eReader
Access online & offline
$90.19
Note: Subscribe and save discount does not apply to eTextbooks.
-
+
Publisher Taylor and Francis
Author(s) Peter Spillard
Published 22nd August 2014
Related course codes

Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations can be adapted to better serve the needs of marketing.

Translation missing: en.general.search.loading