Over the Horizon | Zookal Textbooks | Zookal Textbooks
  • Author(s) Bill Hollins / Gillian Hollins
  • SubtitlePlanning Products Today for Success Tomorrow
  • Edition1
  • Published22nd June 1999
  • PublisherJohn Wiley & Sons (UK)
  • ISBN9780471987178

Planning Products Today for Success Tomorrow

Much strategic guidance that is currently available on product and
service development is still focused in the relatively short term.
Companies must plan and be flexible if they are to survive and
flourish in the future, but too many surrender to the necessity for
a short-term healthy bottom-line in order to satisfy their
shareholders. In order to satisfy and retain customer-base,
organizations should not only ensure that their products and
services available now are the best around, but that they will also
be the best in the future. This is particularly important as
product life cycles contract and organisations need to introduce
replacement products and services at a faster and faster rate. The
globalizing economy and advances in modern technology are also
important factors. This book points that way to becoming more
competitive and remaining competitive, ensuring a healthy and
secure future. It will also help companies identify product and
service failures, and eliminate them from the company's
horizons.

Written in an engaging and thought-provoking way, this book seizes
on a rapidly growing area of interest for practitioners and
students alike. Although companies are being advised to look to,
and plan for the long term, there is nothing currently available
which provides real advice on what should be done now. The book
takes a thoroughly practical approach by establishing a realistic
set of guidelines to enable organizations to start to move and
continue to move in the right direction. This is supported by a
wealth of tools and techniques on how to implement what has been
proposed.

Over the Horizon

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  • Author(s) Bill Hollins / Gillian Hollins
  • SubtitlePlanning Products Today for Success Tomorrow
  • Edition1
  • Published22nd June 1999
  • PublisherJohn Wiley & Sons (UK)
  • ISBN9780471987178

Planning Products Today for Success Tomorrow

Much strategic guidance that is currently available on product and
service development is still focused in the relatively short term.
Companies must plan and be flexible if they are to survive and
flourish in the future, but too many surrender to the necessity for
a short-term healthy bottom-line in order to satisfy their
shareholders. In order to satisfy and retain customer-base,
organizations should not only ensure that their products and
services available now are the best around, but that they will also
be the best in the future. This is particularly important as
product life cycles contract and organisations need to introduce
replacement products and services at a faster and faster rate. The
globalizing economy and advances in modern technology are also
important factors. This book points that way to becoming more
competitive and remaining competitive, ensuring a healthy and
secure future. It will also help companies identify product and
service failures, and eliminate them from the company's
horizons.

Written in an engaging and thought-provoking way, this book seizes
on a rapidly growing area of interest for practitioners and
students alike. Although companies are being advised to look to,
and plan for the long term, there is nothing currently available
which provides real advice on what should be done now. The book
takes a thoroughly practical approach by establishing a realistic
set of guidelines to enable organizations to start to move and
continue to move in the right direction. This is supported by a
wealth of tools and techniques on how to implement what has been
proposed.
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