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Publisher | Taylor and Francis |
Author(s) | Allan J. Kimmel |
Subtitle | Consumer Behavior and Product Design |
Published | 3rd March 2015 |
Related course codes |
Consumer Behavior and Product Design
By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity.
With increased connectedness and advances in technology, consumers and marketers are more closely connected than ever before. Yet consumer behavior texts often overlook the application of the subject to product design, testing, and success. This is the first book to explore this interface in detail, exploring such issues as:
This exciting volume is relevant to anyone interested in marketing, consumer behavior, product development, technology, engineering, design, and brand management.