Persuading People

Name: Persuading People
Brand: Bloomsbury UK
SKU: 9781137055279--EAU
Price: 67.49 AUD
Availability: InStock

Robert Cockcroft; Susan Cockcroft; Craig Hamilton · ISBN 9781137055279

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Publisher	Bloomsbury UK
Author(s)	Robert Cockcroft; Susan Cockcroft; Craig Hamilton
Edition	3
Published	12012013
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This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills. Now thoroughly revised and expanded, the second edition of this successful text includes: - Developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion - Extended and updated examples of rhetoric in action - Clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice - A new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises

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