Principles of Marketing

Name: Principles of Marketing
Brand: Bloomsbury UK
SKU: 9780230392694--EAU
Price: 117.00 AUD
Availability: InStock

Ayantunji Gbadamosi; Ian Bathgate; Sonny Nwankwo · ISBN 9780230392694

Principles of Marketing | Zookal Textbooks | Zookal Textbooks

Format:

eTextbook

Zookal account needed

Read online instantly with Zookal eReader

Access online & offline

eTextbook

$117.00

Note: Subscribe and save discount does not apply to eTextbooks.

Details

Description

Publisher	Bloomsbury UK
Author(s)	Ayantunji Gbadamosi; Ian Bathgate; Sonny Nwankwo
Edition	1
Published	11192013
Related course codes

This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering – including the reputation of the organization, staff representation, product benefits, and technological characteristics – and benchmark this against competitors' market offerings and prices. Principles of Marketing takes this thoroughly into account and ensures that students develop a strong understanding of these essential values. The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment. Written by a team of experienced instructors, Principles of Marketing is an ideal companion for all undergraduate students taking an introductory course in marketing.

20% OFF TEXTBOOKS EVERY ORDER

Instant rewards

Zookal Study gives you the best price on textbooks instantly with full access to experience 24/7 study help you can rely on from day 1 until exam time.

PEACE OF MIND