By clicking the checkbox "Add 14-day FREE trial" you are enrolling in a 2-week (14 day) free trial of Zookal Homework Help Premium Plan, and if you do not cancel within those 14 days, you will be enrolled in an auto-renewing monthly subscription for Zookal Homework Help Premium Plan at the end of the trial. Unused trial period benefits have no cash value, are not transferable, and expire at the end of the trial period.
Following the expiration of any free trial period, your Zookal Homework Help subscription will be renewed each month until you cancel. You consent to Zookal automatically charging your payment method on file $19.95 each month after any free trial period until you cancel.
How to Cancel
You can cancel your subscription anytime by visiting "My Account" on homework.zookal.com, clicking "Cancel" and completing the steps to cancel. Cancellations take effect at the end of the free trial period (if applicable) or at the end of the billing month in which your request to cancel was received. Subscription fees are not refundable.
Zookal Homework Help Premium Monthly Subscription Includes:
Ability to post up to ten (10) questions per month.
10% off your textbooks order and free standard shipping whenever you shop online at
Unused monthly subscription benefits have no cash value, are not transferable, and expire at the end of each month. This means that subscription benefits do not roll over to or accumulate for use in subsequent months.
Afterpay and Zip Pay will not be available for purchases with Zookal Homework Help Premium Plan and/or Free Trial additions.
You may see a $1 preauthorisation by your bank which will disappear from your statement in a few business days..
By adding Homework Help Premium or Premium Free Trial, you agree to receive email communications from Zookal.
Author(s)Gary Armstrong / Stewart Adam / Sara Denize / Michael Volkov / Philip Kotler
Published24th August 2017
PublisherPearson Education Australia
University course codes
Deakin University:MMK101 - Fundamentals of Marketing
Monash University:MKC1200/2200 - Principles Of Marketing
Queensland University of Technology (QUT):AMN442 - Marketing Management
RMIT University:MKTG1025 - Marketing - Principles
RMIT University:MKTG1025 - Principles Marketing
RMIT University:MKTG1329 - Marketing Principles
Swinburne University of Technology:MKT10008 - The Marketing Concept
University of Canberra (UOC):MKT6261 - Marketing
University of Melbourne:MKTG10001 - Principles of Marketing
University of New South Wales (UNSW):MARK5700 - Elements Of Marketing
University of Newcastle:MKTG1001 - Foundations Of Marketing
University of Newcastle:MKTG1001 - Marketing Principles
University of Tasmania (UTAS):BMA151 - Principles Of Marketing
University of Tasmania (UTAS):BMA151/251 - Principles Of Marketing
University of Tasmania (UTAS):BMA251 - Principles Of Marketing
University of the Sunshine Coast:BUS105 - Cross Cultural Studies
University of Wollongong:MARK804 - Principles of Marketing Management
A flagship marketing resource that provides an introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning.
Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature ‘linking the concepts’ helps students test and consolidate understanding as they go.
The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
Free educator resources
Principles of Marketing
Free educator resources include: solutions manual, digital image powerpoints for every chapter and an instructor testbank for Canvas, Blackboard, Moodle and Word
Click on the Educator tab to download. You will need to be logged into your educator account to access this content.