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Principles of Marketing

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  • Author(s)Gary Armstrong / Stewart Adam / Sara Denize / Michael Volkov / Philip Kotler
  • Edition7
  • Published24th August 2017
  • PublisherPearson Education Australia
  • ISBN
  • University course code

A flagship marketing resource that provides an introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning.

Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature ‘linking the concepts’ helps students test and consolidate understanding as they go.

The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.

Free educator resources

Principles of Marketing

Free educator resources include: solutions manual, digital image powerpoints for every chapter and an instructor testbank for Canvas, Blackboard, Moodle and Word

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