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Principles of Marketing

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  • Author(s)Gary Armstrong / Stewart Adam / Sara Denize / Michael Volkov / Philip Kotler
  • Edition7
  • Published24th August 2017
  • PublisherPearson Education Australia
  • ISBN9781488611841
  • University course codes
    • Deakin University:MMK101 - Fundamentals of Marketing
    • La Trobe University:MKT1MDP - Marketing Defines
    • Macquarie University:MKTG101 - Marketing Fundamentals
    • Monash University:MCD1090 - Intro to Marketing
    • Monash University:MKC1200/2200 - Principles Of Marketing
    • Queensland University of Technology (QUT):AMN442 - Marketing Management
    • RMIT University:MKTG1025 - Marketing - Principles
    • RMIT University:MKTG1025 - Principles Marketing
    • RMIT University:MKTG1329 - Marketing Principles
    • Swinburne University of Technology:MKT10008 - The Marketing Concept
    • University of Canberra (UOC):MKT6261 - Marketing
    • University of Melbourne:MKTG10001 - Principles of Marketing
    • University of New South Wales (UNSW):MARK5700 - Elements Of Marketing
    • University of Newcastle:MKTG1001 - Foundations Of Marketing
    • University of Newcastle:MKTG1001 - Marketing Principles
    • University of Tasmania (UTAS):BMA151 - Principles Of Marketing
    • University of Tasmania (UTAS):BMA151/251 - Principles Of Marketing
    • University of Tasmania (UTAS):BMA251 - Principles Of Marketing
    • University of the Sunshine Coast:BUS105 - Cross Cultural Studies
    • University of Wollongong:MARK804 - Principles of Marketing Management

A flagship marketing resource that provides an introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning.


Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature ‘linking the concepts’ helps students test and consolidate understanding as they go.



The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.




Free educator resources


Principles of Marketing

Free educator resources include: solutions manual, digital image powerpoints for every chapter and an instructor testbank for Canvas, Blackboard, Moodle and Word



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