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Principles of Marketing + Marketing: A Snapshot
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Description
Description| Publisher | Pearson Education Australia |
| Author(s) | Gary Armstrong / Sara Denize / Michael Volkov / Stewart Adam / Philip Kotler / Swee Hoon Ang / Anita Love / Sean Doherty / Patrick van Esch / Fredy-Roberto Valenzuela-Abaco |
| Edition | 8 |
| Published | 1st October 2020 |
| Related course codes |
This pack contains 1 copy of Principles of Marketing, 8th Edition and 1 copy of Marketing: A Snapshot
This best-selling and marketing-leading product introduces marketing through the lens of creating value for customers.
With engaging real-world examples and information, Principles of Marketing shows students how customer value – creating it and capturing it – drives every effective marketing strategy.
The 8th Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies to build customer engagement, brand community and sales, as well as wider coverage of cases and examples from an Australian perspective.
Marketing: A Snapshot is a step-by-step guide to creating a marketing plan.
This concise guide provides a high-level view of the critical marketing activities associated with the Marketing Process Concept.
Students will learn how to confidently make marketing decisions in many different types of situations; within a variety of organisations and markets.
A full length real-life case study on ASCA demonstrates the application of the concepts identified in Chapter 1.
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