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Principles of Retailing

Rosemary Varley; Mohammed Rafiq · ISBN 9781137354525
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Publisher Bloomsbury UK
Author(s) Rosemary Varley; Mohammed Rafiq
Edition 2
Published 2014-05-22
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Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.
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