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Publisher | Taylor and Francis |
Author(s) | Paul C. Lubin |
Subtitle | Measuring the Customer Experience in Financial Services for Business and Public Policy |
Published | 12th August 2010 |
Related course codes |
Measuring the Customer Experience in Financial Services for Business and Public Policy
Unlike other books which focus solely on the business or profit aspects of measuring the customer experience, this book focuses on the benefits to the consumer as well as the company or financial institution. The book describes how business and government can undertake market research to determine whether the credit and investment markets are functioning properly and providing consumers with adequate information to make sound and safe credit and investment decisions. A discussion of different market research methods abilities to uncover problems in the credit and investment markets is provided.