Engagement. Conversation. Influence. Transparency. Trust. Public Relations presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make Public Relations the new standard for introductory public relations courses.Key FeaturesExtended case studies in every chapter show students how to apply the chapter's core conceptsEthics--including coverage of the six provisions in the Public Relations Society of America Code of Ethics--are discussed in every chapter"In Case You Missed It" (ICYMI) boxes at the end of each chapter summarize practical tips, including important guidelines for social media useLearning outcomes are aligned with the Universal Accreditation Board's competencies to ensure that the text is professionally relevantEach chapter includes a "Voices from the Field" Q&A with a scholar, practitioner or social media influencerThis title is also available as an eBook. Please contact your Sales and Learning Resource Consultant for more information.