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Public Relations For Dummies

Eric Yaverbaum, Robert W. Bly, Ilise Benun, Richard Kirshenbaum · ISBN 9780471772729
Public Relations For Dummies | Zookal Textbooks | Zookal Textbooks
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$41.95
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Publisher John Wiley & Sons Inc (US)
Author(s) Eric Yaverbaum / Robert W. Bly / Ilise Benun / Richard Kirshenbaum
Edition 2
Published 12th May 2006
Related course codes
Proven techniques that maximize media exposure for your business


A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.

Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis
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