close

Public Relations Metrics

Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic · ISBN 9780805862720
Public Relations Metrics | Zookal Textbooks | Zookal Textbooks
Format:
Out of stock
$273.00  Save $13.82
$259.18
-
+
Publisher Taylor and Francis
Author(s) Betteke van Ruler / Ana Tkalac Vercic / Dejan Vercic
Subtitle Research and Evaluation
Published 28th May 2008
Related course codes

Research and Evaluation

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation.  The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
Translation missing: en.general.search.loading