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Public Relations Writing and Media Techniques, Pearson New International Edition
Details
Description
Description| Publisher | Pearson Education Heg USA |
| Author(s) | Dennis L. Wilcox / Bryan H. Reber |
| Edition | 7 |
| Published | 10th November 2013 |
| Related course codes |
Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today’s digital age.
The text thoroughly integrates new communication technologies—the Internet, Webcasting, etc.—and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organised, this book emphasises the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today’s students. This text also serves as an invaluable resource for public relations practitioners in the field.
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