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Quantitative Methods for Business and Management: An Entrepreneurial Perspective

Stuart Wall, Chris Mitchell, Claire Coday · ISBN 9780273770558
Quantitative Methods for Business and Management: An Entrepreneurial Perspective | Zookal Textbooks | Zookal Textbooks
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Publisher Pearson Education UK
Author(s) Stuart Wall / Chris Mitchell / Claire Coday
Edition 1
Published 10th April 2014
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This engaging introduction shows how quantitative techniques can be used to analyse the internal and external environments in which businesses and organisations operate, with a contemporary focus on business start-up, enterprise and entrepreneurial skills.


 


Each chapter:


 




  • Applies a range of quantitative techniques to business decisions at all stages of the product life cycle



  • Focuses upon a particular business sector or sectors, including IT, retail sales, financial services, tourism, biotechnology, pharmaceuticals, leisure, entertainment and other sectors of a modern economy



  • Explores numerous real world applications, providing many opportunities for student interaction with the topic



 


Quantitative Methods for Business and Management is perfect for any business and management undergraduate taking a first course in quantitative methods or its equivalent. It will also be ideal for those seeking to develop quantitative skills in a range of taught master’s degrees.


 

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