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Publisher | Taylor and Francis |
Author(s) | James G. Webster / Patricia F. Phalen / Lawrence W. Lichty |
Subtitle | Audience Measurement and Analytics |
Edition | 4 |
Published | 1st October 2013 |
Related course codes |
Audience Measurement and Analytics
This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information.
This updated edition covers:
Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.