Your cart is empty
Publisher | John Wiley & Sons (UK) |
Author(s) | Uma Sekaran / Roger Bougie |
Subtitle | A Skill Building Approach |
Edition | 8 |
Published | 27th April 2020 |
Related course codes |
A Skill Building Approach
Research Methods For Business, 8th Australia and New Zealand Edition explains the principles and practices of using a systematic, organised method for solving problematic issues in business organisations. Designed to help students view research from the perspective of management, this popular textbook guides students through the entire business research process. Organized into six main themes—Introduction, Defining the Management and the Research Problem, Theory, Collecting Information, Drawing Conclusions, and Writing and Presenting the Research Report—the text enables students to develop the skills and knowledge required to successfully create, conduct, and analyse a research project.