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Retail Business Kit For Dummies | Zookal Textbooks | Zookal Textbooks
  • Author(s) Rick Segel
  • Edition1
  • Published15th August 2008
  • PublisherJohn Wiley & Sons Inc (US)
  • ISBN9780470293300
Whether you?re a novice or a seasoned retail entrepreneur,
Retail Business Kit For Dummies shows you how to start and
run your business in today?s retail marketplace?from
your original dream and the day-to-day operation to establishing a
connection with customers and increasing your sales, both on the
Web and at a brick-and-mortar shop.

In this practical, how-to guide, retail expert Rick Segel shares
his expertise and reveals what it takes to be successful.
You?ll get a handle of the basics of launching and growing
your business, from writing a business plan and finding a great
location to hiring and keeping great staff. Find out how to meet
and exceed customer expectations, create a positive shopping
experience, provide top-notch customer service, and earn customer
loyalty.  Discover how to:



  • Launch a successful independent retail business

  • Create a Web site that shines

  • Connect with customers and increase sales

  • Handle legal and accounting issues

  • Design stores that really work

  • Practice the 10 keys to retail selling

  • Use management practices proven in the trenches

  • Make visual merchandising work for you


Make your new venture succeed beyond your wildest dreams with a
little help from Retail Business Kit For Dummies!


Note: CD-ROM/DVD and other supplementary materials found
in the print version of this title are not included as part of
eBook file.

Retail Business Kit For Dummies

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  • Author(s) Rick Segel
  • Edition1
  • Published15th August 2008
  • PublisherJohn Wiley & Sons Inc (US)
  • ISBN9780470293300
Whether you?re a novice or a seasoned retail entrepreneur,
Retail Business Kit For Dummies shows you how to start and
run your business in today?s retail marketplace?from
your original dream and the day-to-day operation to establishing a
connection with customers and increasing your sales, both on the
Web and at a brick-and-mortar shop.

In this practical, how-to guide, retail expert Rick Segel shares
his expertise and reveals what it takes to be successful.
You?ll get a handle of the basics of launching and growing
your business, from writing a business plan and finding a great
location to hiring and keeping great staff. Find out how to meet
and exceed customer expectations, create a positive shopping
experience, provide top-notch customer service, and earn customer
loyalty.  Discover how to:



  • Launch a successful independent retail business

  • Create a Web site that shines

  • Connect with customers and increase sales

  • Handle legal and accounting issues

  • Design stores that really work

  • Practice the 10 keys to retail selling

  • Use management practices proven in the trenches

  • Make visual merchandising work for you


Make your new venture succeed beyond your wildest dreams with a
little help from Retail Business Kit For Dummies!


Note: CD-ROM/DVD and other supplementary materials found
in the print version of this title are not included as part of
eBook file.

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