Retail Management: A Strategic Approach, Global Edition | Zookal Textbooks | Zookal Textbooks
  • Author(s) Barry R. Berman / Joel R. Evans / Patrali M. Chatterjee
  • Edition13
  • Published14th August 2017
  • PublisherPearson Education Heg USA
  • ISBN9781292214672
  • University course codes
    • Curtin University:MKTG3007 - Retail Marketing And Distributions
    • Monash University:MKF2540 - Retail Management
    • RMIT University:MKTG1087 - Retailing

For courses in Retail Management.


A contemporary text that helps students thrive in today’s retailing industry


Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry.

Retail Management: A Strategic Approach, Global Edition

Format
In stock at supplier

Leaves in 1-4 weeks

$102.33 $116.95 Save $14.62
or 4 payments of $25.58 with Zookal accepts Afterpay
Add Homework Help FREE trial and save a further 10% 

NEW PRICE

$92.10 + free shipping

(10% off - save $10.23)

Homework Help Free trial

14-day FREE trial. $14.95/mo after. Cancel anytime.

*Discount will apply at checkout.

 See terms and conditions

You will get a further 10% off for this item ($92.10 after discount) because you have added Homework Help Premium Free Trial to your bag.

For this discount to apply, you will need to complete checkout with the Homework Help Premium Free Trial in your bag.

-
+
  • Author(s) Barry R. Berman / Joel R. Evans / Patrali M. Chatterjee
  • Edition13
  • Published14th August 2017
  • PublisherPearson Education Heg USA
  • ISBN9781292214672
  • University course codes
    • Curtin University:MKTG3007 - Retail Marketing And Distributions
    • Monash University:MKF2540 - Retail Management
    • RMIT University:MKTG1087 - Retailing

For courses in Retail Management.


A contemporary text that helps students thrive in today’s retailing industry


Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry.

translation missing: en.general.search.loading