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Roar! Get Heard in the Sales and Marketing Jungle
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Description
Description| Publisher | John Wiley & Sons Inc (US) |
| Author(s) | Kevin Daum / Daniel A. Turner |
| Subtitle | A Business Fable |
| Edition | 1 |
| Published | 1st April 2010 |
| Related course codes |
A Business Fable
Don't just get your message out. ROAR it out!In this captivating parable, you'll follow Ryan Miller, an
executive struggling with reduced sales in a challenging economy.
Ryan is mentored by his old Livingston, New Jersey high school
friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great
success in his packaging business. Over a series of lunches around
New York City, Lenny shares the key insights that have driven his
sales through the roof, while allowing him to run his business
efficiently-and still have plenty of time for family. Lenny
explains the simple mnemonic R-O-A-R
- Recognize the four types of buyers
- Observe from the buyer's perspective, and adapt your
message - Acknowledge the buyer's special wants and needs
- Resolve the buyer's issues
Praised by renowned money manager Ken Fisher, Roar! gives
you a 3,500-year-old sales secret that has never before been
articulated in a business context, one you can use to recharge your
sales operation and revitalize both your business and your life. It
may be a jungle out there, but it's a little less scary once you
know how to ROAR!
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