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Rules to Break and Laws to Follow | Zookal Textbooks | Zookal Textbooks
  • Author(s) Don Peppers / Martha Rogers
  • SubtitleHow Your Business Can Beat the Crisis of Short-Termism
  • Edition1
  • Published17th January 2008
  • PublisherJohn Wiley & Sons Inc (US)
  • ISBN9780470227541

How Your Business Can Beat the Crisis of Short-Termism

Praise for Rules to Break & Laws to Follow: How Your
Business Can Beat the Crisis of Short-Termism

"A fascinating, highly readable synthesis of business
principles, technology, sociology and common sense, Rules to
Break and Laws to Follow
persuasively shows the connection
between customer trust and business profits, and then explains how
to make it happen. As a bonus, you'll learn how to make your
company more innovative, how to ensure your employees actually
enjoy what they're doing, and how to deal with the kinds of service
and quality breakdowns that occasionally plague any company, even a
well-managed one. This book should be on your required reading
list."

?Stephen M. R. Covey, bestselling author of The
Speed of Trust: The One Thing That Changes Everything


"Over the years, Peppers and Rogers have given me valuable
advice about navigating the changing business landscape. This book
is a must-read for managers who want to empower their employees and
customers to?make change their ally."

?Jim McCann, founder and CEO of 1-800-FLOWERS.COM


"Highly readable and entertaining. Make sure everybody in your
firm reads this book by last Friday."

?Dror Pockard, CEO of eglue


"In a time when most companies are built to flip, Peppers and
Rogers have planted a stake in the ground to help you survive past
the next round of financing or consumer fad. Knowing what rules to
break is arguably even more important than what laws to follow, and
this book imparts knowledge for both."

?Guy Kawasaki, cofounder of Truemors and author of
The Art of the Start


"Peppers and Rogers have created the unthinkable: an enjoyable
wake-up call! Their book serves up one compelling and provocative
idea after another, and the authors enjoy debunking some of our
most deeply ingrained business beliefs. Read this book and your
customers will thank you."

?Dan Heath, coauthor of Made to Stick: Why Some
Ideas Survive and Others Die

Rules to Break and Laws to Follow

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  • Author(s) Don Peppers / Martha Rogers
  • SubtitleHow Your Business Can Beat the Crisis of Short-Termism
  • Edition1
  • Published17th January 2008
  • PublisherJohn Wiley & Sons Inc (US)
  • ISBN9780470227541

How Your Business Can Beat the Crisis of Short-Termism

Praise for Rules to Break & Laws to Follow: How Your
Business Can Beat the Crisis of Short-Termism

"A fascinating, highly readable synthesis of business
principles, technology, sociology and common sense, Rules to
Break and Laws to Follow
persuasively shows the connection
between customer trust and business profits, and then explains how
to make it happen. As a bonus, you'll learn how to make your
company more innovative, how to ensure your employees actually
enjoy what they're doing, and how to deal with the kinds of service
and quality breakdowns that occasionally plague any company, even a
well-managed one. This book should be on your required reading
list."

?Stephen M. R. Covey, bestselling author of The
Speed of Trust: The One Thing That Changes Everything


"Over the years, Peppers and Rogers have given me valuable
advice about navigating the changing business landscape. This book
is a must-read for managers who want to empower their employees and
customers to?make change their ally."

?Jim McCann, founder and CEO of 1-800-FLOWERS.COM


"Highly readable and entertaining. Make sure everybody in your
firm reads this book by last Friday."

?Dror Pockard, CEO of eglue


"In a time when most companies are built to flip, Peppers and
Rogers have planted a stake in the ground to help you survive past
the next round of financing or consumer fad. Knowing what rules to
break is arguably even more important than what laws to follow, and
this book imparts knowledge for both."

?Guy Kawasaki, cofounder of Truemors and author of
The Art of the Start


"Peppers and Rogers have created the unthinkable: an enjoyable
wake-up call! Their book serves up one compelling and provocative
idea after another, and the authors enjoy debunking some of our
most deeply ingrained business beliefs. Read this book and your
customers will thank you."

?Dan Heath, coauthor of Made to Stick: Why Some
Ideas Survive and Others Die

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