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Publisher | John Wiley & Sons Inc (US) |
Author(s) | Steven M. Bragg |
Subtitle | A Comprehensive Guide |
Edition | 1 |
Published | 8th July 2010 |
Related course codes |
A Comprehensive Guide
The ultimate guide to investor relations
Your one-stop resource for everything pertaining to your
company's dealings with the investment community, Running an
Effective Investor Relations Department provides investor
relations professionals with essential day-to-day information. From
creating and properly communicating a company's investment story,
to dealing with both the sell side and buy side of the investment
community, to providing guidance, and the form and frequency of
that guidance, this authoritative resource covers it all.
Practical and thorough, this book offers the world-class
guidance you need to effectively manage your investor relations
department.