Sales Management

Paolo Guenzi; Susi Geiger · ISBN 9781137285744
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Publisher Bloomsbury UK
Author(s) Paolo Guenzi; Susi Geiger
Edition 1
Published 2017-09-16
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Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; Sales Management provides unique access to European and international experts, with globally relevant case studies.
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