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Scenario Planning
Details
Description
Description| Publisher | John Wiley & Sons Inc (US) |
| Author(s) | Woody Wade |
| Subtitle | A Field Guide to the Future |
| Edition | 1 |
| Published | 15th March 2012 |
| Related course codes |
A Field Guide to the Future
Is your business ready for the future?Scenario planning is a fascinating, yet still
underutilized, business tool that can be of immense value to a
company's strategic planning process. It allows companies to
visualize the impact that a portfolio of possible futures could
have on their competitiveness. It helps decision-makers see
opportunities and threats that could emerge beyond their normal
planning horizon. Scenario Planning serves as a guide to
taking a long-term look at your business, your industry, and the
world, posing thoughtful questions about the possible consequences
of some current (and possible future) trends. This book will help
you:
- Outline (and help you prepare for) any
trends that could play out in the future that could change the
political, social, and economic landscapes and significantly impact
your business - Explore the impact of technological
advances and the emergence of new competitors to your
business - Examine challenges that are only dimly
recognizable as potential problems today
This visual book will help you answer this question: Is my
organization ready for every possibility?
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