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Serial Innovators
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Description
Description| Publisher | John Wiley & Sons Inc (US) |
| Author(s) | Claudio Feser / Daniel Vasella |
| Subtitle | Firms That Change the World |
| Edition | 1 |
| Published | 20th October 2011 |
| Related course codes |
Firms That Change the World
"The average life expectancy at "birth" of a firm is roughly 15years, and only one out of twenty lives longer than fifty years.
Firms are born, they grow, then they struggle to keep up with
changing markets. Slow adapters often become big losers, fall by
the wayside, and die. Serial Innovators studies the factors
affecting the aging of firms, particularly those that slow down
their ability to adapt to changes in the marketplace. The book
reviews recent findings in relevant academic
fields?behavioral economics, psychology, neuroscience,
organizational science, network theory, anthropology, sociology,
and strategy?to understand how firms, as they grow, develop
rigidities that prevent change.
It develops a model of organization that is adaptive,
innovative, and can create significant value for its stakeholders
for long periods of time".
Translation missing: en.general.search.loading