close
Services Marketing | Zookal Textbooks | Zookal Textbooks
  • Author(s) Steve Baron; Kim Harris; Toni Hilton
  • Edition3
  • Published10182018
  • PublisherMacmillan International Higher Education
  • ISBN9781137163967
Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.

Services Marketing

Format
Get it instantly

Zookal account needed

$130.96
or 4 payments of $32.74 with Zookal accepts Afterpay
Add Zookal Study FREE trial and save a further 10% 

NEW PRICE

$117.86 + free shipping

(10% off - save $13.10)

Zookal Study Free trial

14-day FREE trial. $14.95/mo after. Cancel anytime.

*Discount will apply at checkout.

 See terms and conditions

You will get a further 10% off for this item ($117.86 after discount) because you have added Zookal Study Premium Free Trial to your bag.

For this discount to apply, you will need to complete checkout with the Zookal Study Premium Free Trial in your bag.

-
+
  • Author(s) Steve Baron; Kim Harris; Toni Hilton
  • Edition3
  • Published10182018
  • PublisherMacmillan International Higher Education
  • ISBN9781137163967
Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.
translation missing: en.general.search.loading