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Services Marketing | Zookal Textbooks | Zookal Textbooks
  • Author(s) Steve Baron; Kim Harris; Toni Hilton
  • Edition3
  • Published10182018
  • PublisherBloomsbury UK
  • ISBN9781137163967
Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.

Services Marketing

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  • Author(s) Steve Baron; Kim Harris; Toni Hilton
  • Edition3
  • Published10182018
  • PublisherBloomsbury UK
  • ISBN9781137163967
Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.
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