Services Marketing

Steve Baron; Kim Harris; Toni Hilton · ISBN 9781137163967
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Publisher Bloomsbury UK
Author(s) Steve Baron; Kim Harris; Toni Hilton
Edition 3
Published 10182018
Related course codes
Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.
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