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Author(s)Christopher Lovelock / Paul Patterson / Jochen Wirtz
Published22nd August 2014
PublisherPearson Education Australia
University course codes
Australian National University (ANU):MKTG2023 - Services Marketing
Blue Mountains Hotel School:BUS301 - Services Marketing
Charles Darwin University:MKT304 - Services Marketing
Charles Sturt University:MKT561 - Services Marketing
Southern Cross University:MKT01909 - Service Management for Tourism and Hospitality
University of Adelaide:MARKETNG3504 - Services Marketing Iii
University of Canberra (UOC):11184 - Service Management
University of Canberra (UOC):11184/11419 - Service Management
University of Canberra (UOC):6366 - Services Marketing
University of New South Wales (UNSW):MARK2055 - Service Marketing and Management
University of Newcastle:GSBS6015 - Services and Relationship Marketing Management
University of Newcastle:MKTG3040 - Services Marketing
University of Notre Dame:BS3230 (FREO) - Services Marketing
University of Sydney (USYD):MKTG3117 - Services Marketing
University of Sydney (USYD):MKTG6103 - Services Marketing
Victoria University:BHO3439 - Marketing Services and Experiences
Victoria University:BHO6505 - Marketing Management
Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this promise.
Contemporary Services Marketing concepts and techniques are presented in an Australian and Asia-Pacific context.
In this edition, the very latest ideas in the subject are brought to life with new and updated case studies covering the competitive world of services marketing.
New design features and a greater focus on Learning Objectives in each chapter make this an even better guide to Services Marketing for students. The strategic marketing framework gives instructors maximum flexibility in teaching.
Suits undergraduate and graduate-level courses in Services Marketing.