Services Marketing | Zookal Textbooks | Zookal Textbooks
  • Author(s) Christopher Lovelock / Paul Patterson / Jochen Wirtz
  • Edition6
  • Published22nd August 2014
  • PublisherPearson Education Australia
  • ISBN9781486002702
  • University course codes
    • Australian National University (ANU):MKTG2023 - Services Marketing
    • Blue Mountains Hotel School:BUS301 - Services Marketing
    • Charles Darwin University:MKT304 - Services Marketing
    • Charles Sturt University:MKT561 - Services Marketing
    • Deakin University:MMK251 - Services Marketing
    • La Trobe University:MKT2SMA - Services Marketing
    • Macquarie University:MKTG207 - Services Marketing
    • Monash University:MKF3301 - Services Marketing
    • Monash University:MKF5630/x3413 - Services Marketing
    • RMIT University:MKTG1112 - Services Marketing & Managemen
    • RMIT University:MKTG1396 - Services Marketing
    • Southern Cross University:MKT01909 - Service Management for Tourism and Hospitality
    • University of Adelaide:MARKETNG3504 - Services Marketing Iii
    • University of Canberra (UOC):11184 - Service Management
    • University of Canberra (UOC):11184/11419 - Service Management
    • University of Canberra (UOC):6366 - Services Marketing
    • University of New South Wales (UNSW):MARK2055 - Service Marketing and Management
    • University of Newcastle:GSBS6015 - Services and Relationship Marketing Management
    • University of Newcastle:MKTG3040 - Services Marketing
    • University of Notre Dame:BS3230 (FREO) - Services Marketing
    • University of Sydney (USYD):MKTG3117 - Services Marketing
    • University of Sydney (USYD):MKTG6103 - Services Marketing
    • Victoria University:BHO3439 - Marketing Services and Experiences
    • Victoria University:BHO6505 - Marketing Management
Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this promise.

Contemporary Services Marketing concepts and techniques are presented in an Australian and Asia-Pacific context.


In this edition, the very latest ideas in the subject are brought to life with new and updated case studies covering the competitive world of services marketing.


New design features and a greater focus on Learning Objectives in each chapter make this an even better guide to Services Marketing for students. The strategic marketing framework gives instructors maximum flexibility in teaching.


Suits undergraduate and graduate-level courses in Services Marketing.

Services Marketing

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  • Author(s) Christopher Lovelock / Paul Patterson / Jochen Wirtz
  • Edition6
  • Published22nd August 2014
  • PublisherPearson Education Australia
  • ISBN9781486002702
  • University course codes
    • Australian National University (ANU):MKTG2023 - Services Marketing
    • Blue Mountains Hotel School:BUS301 - Services Marketing
    • Charles Darwin University:MKT304 - Services Marketing
    • Charles Sturt University:MKT561 - Services Marketing
    • Deakin University:MMK251 - Services Marketing
    • La Trobe University:MKT2SMA - Services Marketing
    • Macquarie University:MKTG207 - Services Marketing
    • Monash University:MKF3301 - Services Marketing
    • Monash University:MKF5630/x3413 - Services Marketing
    • RMIT University:MKTG1112 - Services Marketing & Managemen
    • RMIT University:MKTG1396 - Services Marketing
    • Southern Cross University:MKT01909 - Service Management for Tourism and Hospitality
    • University of Adelaide:MARKETNG3504 - Services Marketing Iii
    • University of Canberra (UOC):11184 - Service Management
    • University of Canberra (UOC):11184/11419 - Service Management
    • University of Canberra (UOC):6366 - Services Marketing
    • University of New South Wales (UNSW):MARK2055 - Service Marketing and Management
    • University of Newcastle:GSBS6015 - Services and Relationship Marketing Management
    • University of Newcastle:MKTG3040 - Services Marketing
    • University of Notre Dame:BS3230 (FREO) - Services Marketing
    • University of Sydney (USYD):MKTG3117 - Services Marketing
    • University of Sydney (USYD):MKTG6103 - Services Marketing
    • Victoria University:BHO3439 - Marketing Services and Experiences
    • Victoria University:BHO6505 - Marketing Management
Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this promise.

Contemporary Services Marketing concepts and techniques are presented in an Australian and Asia-Pacific context.


In this edition, the very latest ideas in the subject are brought to life with new and updated case studies covering the competitive world of services marketing.


New design features and a greater focus on Learning Objectives in each chapter make this an even better guide to Services Marketing for students. The strategic marketing framework gives instructors maximum flexibility in teaching.


Suits undergraduate and graduate-level courses in Services Marketing.

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