Setting the Agenda | Zookal Textbooks | Zookal Textbooks
  • Author(s) Maxwell McCombs
  • SubtitleMass Media and Public Opinion
  • Edition1
  • Published31st January 2014
  • PublisherJohn Wiley & Sons (UK)
  • ISBN9780745661094

Mass Media and Public Opinion

Setting the Agenda describes the mass media?s
significant and sometimes controversial role in determining which
topics are at the centre of public attention and action. In this
new edition of his comprehensive book, Max McCombs, one of the
founding fathers of the agenda-setting tradition of research,
extends his previous synthesis of hundreds of studies carried out
on this central role of the mass media in the shaping of public
opinion.



Across the world, the mass media strongly influences how we picture
public affairs. In describing this media influence on what we think
about and how we think about it, Setting the Agenda also
discusses the sources of these media agendas, the psychological
explanation for their impact on the public agenda, and the
subsequent consequences for attitudes, opinions and behaviour. New
to this edition, McCombs debates the role of the expanded media
landscape on agenda setting, the impact of the internet on the
power of legacy media and the role of agenda setting beyond the
realm of public affairs,



This fully updated new edition will prove invaluable to students of
media, communications and politics, as well as those interested in
the role of mass media in shaping and directing public opinion.

Setting the Agenda

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  • Author(s) Maxwell McCombs
  • SubtitleMass Media and Public Opinion
  • Edition1
  • Published31st January 2014
  • PublisherJohn Wiley & Sons (UK)
  • ISBN9780745661094

Mass Media and Public Opinion

Setting the Agenda describes the mass media?s
significant and sometimes controversial role in determining which
topics are at the centre of public attention and action. In this
new edition of his comprehensive book, Max McCombs, one of the
founding fathers of the agenda-setting tradition of research,
extends his previous synthesis of hundreds of studies carried out
on this central role of the mass media in the shaping of public
opinion.



Across the world, the mass media strongly influences how we picture
public affairs. In describing this media influence on what we think
about and how we think about it, Setting the Agenda also
discusses the sources of these media agendas, the psychological
explanation for their impact on the public agenda, and the
subsequent consequences for attitudes, opinions and behaviour. New
to this edition, McCombs debates the role of the expanded media
landscape on agenda setting, the impact of the internet on the
power of legacy media and the role of agenda setting beyond the
realm of public affairs,



This fully updated new edition will prove invaluable to students of
media, communications and politics, as well as those interested in
the role of mass media in shaping and directing public opinion.
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