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Publisher | John Wiley & Sons Inc (US) |
Author(s) | Dave Evans / Susan Bratton |
Subtitle | An Hour a Day |
Edition | 2 |
Published | 24th February 2012 |
Related course codes |
An Hour a Day
Updated with 100 pages of new content, this edition is betterIn the newest edition of his top-selling book, social media
expert Dave Evans bypasses theory to provide you with practical,
hands-on advice on developing, implementing, and measuring social
media marketing campaigns. In what can be an overwhelming topic, he
demystifies the jargon, dispels the myths, and helps you develop an
effective, day-by-day plan.
Revised and updated with more than 100 pages of new material on
all the latest developments, Evans includes new and updated
coverage on Facebook, Twitter, and Google+; the latest on listening
and analytics platforms; how to incorporate mobile and
location-based services like Foursquare and Gowalla into your plan;
and more.
If you've been seeking ways to break down social media marketing
into tasks you can handle and campaigns that deliver, this is the
book you need.