close

Strategic International Marketing

T C Melewar; Suraksha Gupta · ISBN 9780230356641
Strategic International Marketing | Zookal Textbooks | Zookal Textbooks
Format:
Zookal account needed
Read online instantly with Zookal eReader
Access online & offline
$125.99
Note: Subscribe and save discount does not apply to eTextbooks.
-
+
Publisher Bloomsbury UK
Author(s) T C Melewar; Suraksha Gupta
Edition 1
Published 2017-09-16
Related course codes
Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.
Translation missing: en.general.search.loading