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Strategic International Marketing | Zookal Textbooks | Zookal Textbooks
  • Author(s) T C Melewar; Suraksha Gupta
  • Edition1
  • Published09162017
  • PublisherBloomsbury UK
  • ISBN9780230356641
Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

Strategic International Marketing

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  • Author(s) T C Melewar; Suraksha Gupta
  • Edition1
  • Published09162017
  • PublisherBloomsbury UK
  • ISBN9780230356641
Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.
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