Strategic International Marketing

T C Melewar; Suraksha Gupta · ISBN 9780230356641
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Publisher Bloomsbury UK
Author(s) T C Melewar; Suraksha Gupta
Edition 1
Published 2017-09-16
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Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.
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