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Strategic Leadership in the Business School | Zookal Textbooks | Zookal Textbooks
  • Author(s) Fernando Fragueiro
  • SubtitleKeeping One Step Ahead
  • Edition
  • Published03312011
  • PublisherCambridge University Press
  • ISBN9781139063029

Keeping One Step Ahead

Business schools face a number of challenges, including criticisms of their academic rigour and relevance as well as increasing competition from rival institutions. This book shows how Deans of business schools can meet these challenges in terms of strategic direction setting and the execution of their leadership role.

Strategic Leadership in the Business School

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  • Author(s) Fernando Fragueiro
  • SubtitleKeeping One Step Ahead
  • Edition
  • Published03312011
  • PublisherCambridge University Press
  • ISBN9781139063029

Keeping One Step Ahead

Business schools face a number of challenges, including criticisms of their academic rigour and relevance as well as increasing competition from rival institutions. This book shows how Deans of business schools can meet these challenges in terms of strategic direction setting and the execution of their leadership role.
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