How to Be Smarter Than Your Competition and Turn Key Insights into Competitive Advantage

How to use Strategic Learning to rapidly respond to change and
gain a sustainable advantage over your competitors

What's even harder than creating a breakthrough strategy? Making
it stick. As companies are fighting to survive in a tough economy,
this new book by Willie Pietersen demonstrates the power of the
Strategic Learning process, a four-step dynamic cycle guaranteed to
create and sustain winning performance. Adopted by a wide range of
corporations and not-for-profit organizations, the Strategic
Learning process builds on eight years of practicing, adapting and
honing the original concepts Pietersen first introduced in
Reinventing Strategy to explain how organizations can
generate superior insights about their customers and competitors,
craft a Winning Proposition, focus on a vital few key priorities,
create buy-in throughout the organization and achieve success
? again and again.

• Teaches organizations to make smarter decisions that help them
  win customers and earn superior profits


• Explains how to instill a culture of openness, learning, and
  courage that can face and respond to the constantly changing
  business environment


• Is a tool that can benefit leaders at all levels, in
  organizations both large and small, global and domestic, for-profit
  and not-for-profit


• Author Willie Pietersen, a former president of Tropicana and
  Seagram USA, is a professor of management at Columbia Business
  School, and the author of Reinventing Strategy, from
  Wiley

Strategic Learning shows you how your business or
nonprofit organization can develop better, more effective
strategies for long-term competitive advantage.