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Strategic Management

Robert MacIntosh; Donald MacLean · ISBN 9781137035455
Strategic Management | Zookal Textbooks | Zookal Textbooks
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Publisher Bloomsbury UK
Author(s) Robert MacIntosh; Donald MacLean
Edition 1
Published 12122014
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Strategic Management: Strategists at Work provides a practical and simple approach to developing a comprehensive strategic plan, as the authors share what they have learned through two decades of strategy work with a myriad of organisations. Focusing on the practicalities of developing strategy and presenting cutting edge theory in an accessible manner, this book delivers key insights into the strategist's role. Key benefits: - Provides a comprehensive range of templates that have been road-tested with over 400 senior managers - Includes extensive case material and interviews - Lecture slides, tutorials, and multiple choice questions available on the companion website

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