Strategic Management | Zookal Textbooks | Zookal Textbooks
  • Author(s) Paul W. Dobson / Ken Starkey / John Richards
  • SubtitleIssues and Cases
  • Edition1
  • Published11th March 2004
  • PublisherJohn Wiley & Sons (UK)
  • ISBN9781405111812

Issues and Cases

This highly popular introduction to strategic management has now
been revised to take account of the latest developments in the
field.





  • New edition of a highly popular introduction to strategic
    management.


  • Provides a clear framework for understanding the issues in
    corporate strategy, supported by current case examples.


  • Revised to take account of the latest development in the
    field.


  • Now features twelve new cases.


  • Includes new chapters on issues relating to the resource-based
    view of the firm, innovation, learning, and the ?new
    economy?.


  • Includes a new concluding chapter looking at present and future
    issues in strategic management.


  • Continues to combine the latest management concepts with and
    emphasis on current business applications and implementation.

Strategic Management

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  • Author(s) Paul W. Dobson / Ken Starkey / John Richards
  • SubtitleIssues and Cases
  • Edition1
  • Published11th March 2004
  • PublisherJohn Wiley & Sons (UK)
  • ISBN9781405111812

Issues and Cases

This highly popular introduction to strategic management has now
been revised to take account of the latest developments in the
field.





  • New edition of a highly popular introduction to strategic
    management.


  • Provides a clear framework for understanding the issues in
    corporate strategy, supported by current case examples.


  • Revised to take account of the latest development in the
    field.


  • Now features twelve new cases.


  • Includes new chapters on issues relating to the resource-based
    view of the firm, innovation, learning, and the ?new
    economy?.


  • Includes a new concluding chapter looking at present and future
    issues in strategic management.


  • Continues to combine the latest management concepts with and
    emphasis on current business applications and implementation.

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