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Strategic Management: Competitiveness and Globalisation with Online Stud y Tools 12 months

Dallas Hanson, Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson · ISBN 9780170373159
 Strategic Management: Competitiveness and Globalisation with Online Stud y Tools 12 months | Zookal Textbooks | Zookal Textbooks
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Publisher Cengage Learning
Author(s) Dallas Hanson / Michael A. Hitt / R. Duane Ireland / Robert E. Hoskisson
Edition 6
Published 29th September 2016
Related course codes BUSS3023 - Strategic Management, BMA799 - Strategic Management
With an emphasis on global advantage, the text offers a comprehensive examination of regional and international issues to provide a complete, accurate and up-to-date explanation of the strategic management process. New coverage on environmental concerns and emerging technologies as well as examples and cases from Australia, New Zealand and Asia-Pacific serve to engage students while updated international content demonstrates how strategic management is used in the global economy. The text takes a 'resource-based' approach, which requires the examining of a firm's unique bundling of its internal resources. This text is appropriate for upper-level undergrad, usually third year; post grad in Masters courses.
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