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Strategic Marketing for Non Profit Organisations, Pearson New International Edition

Alan R. Andreasen, Philip R. Kotler · ISBN 9781292056272
Strategic Marketing for Non Profit Organisations, Pearson New International Edition | Zookal Textbooks | Zookal Textbooks
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Publisher Pearson Education Heg USA
Author(s) Alan R. Andreasen / Philip R. Kotler
Edition 7
Published 10th November 2013
Related course codes
For graduate courses in Nonprofit Marketing and Management.



This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.
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