Strategic Writing | Zookal Textbooks | Zookal Textbooks
  • Author(s) Charles Marsh / David W. Guth / Bonnie Poovey Short
  • SubtitleMultimedia Writing for Public Relations, Advertising and More
  • Edition4
  • Published20th November 2017
  • PublisherTaylor and Francis
  • ISBN9781138037120

Multimedia Writing for Public Relations, Advertising and More



In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.

Strategic Writing

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  • Author(s) Charles Marsh / David W. Guth / Bonnie Poovey Short
  • SubtitleMultimedia Writing for Public Relations, Advertising and More
  • Edition4
  • Published20th November 2017
  • PublisherTaylor and Francis
  • ISBN9781138037120

Multimedia Writing for Public Relations, Advertising and More



In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.

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