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Strategies for High-Tech Firms

P.M. Rao, Joseph A. Klein · ISBN 9780765617989
Strategies for High-Tech Firms | Zookal Textbooks | Zookal Textbooks
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Publisher Taylor and Francis
Author(s) P.M. Rao / Joseph A. Klein
Subtitle Marketing, Economic, and Legal Issues
Published 8th February 2013
Related course codes

Marketing, Economic, and Legal Issues

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
Translation missing: en.general.search.loading