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Strategy and Strategists | Zookal Textbooks | Zookal Textbooks
  • Author(s) James Cunningham / Brian Harney
  • Edition
  • Published3rd April 2012
  • PublisherOxford University Press UK
  • ISBN9780199219711
  • University course codes
Strategy and Strategists provides an illuminating exploration of strategy and its implications for business. Adopting a critical and reflective approach, the authors guide the reader through the complexities of strategy, clearly presenting the conflicting viewpoints and arguments in this exciting and fast-moving field. Business examples throughout the text elucidate strategy theory, providing future managers and
executives with the awareness and knowledge necessary to test perspectives and draw their own conclusions. Linking literature to contemporary developments, this engaging textbook is invaluable reading for all students
of strategy. Online Resource Centre: For Lecturers: PowerPoint Slides Teaching notes for long cases Guide to answering questions on readings Answers to discussion questions Sample examination questions All figures from the book For Students: Multiple choice questions Updates to the case studies
Annotated weblinks Guidance to further readings

Strategy and Strategists

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  • Author(s) James Cunningham / Brian Harney
  • Edition
  • Published3rd April 2012
  • PublisherOxford University Press UK
  • ISBN9780199219711
  • University course codes
Strategy and Strategists provides an illuminating exploration of strategy and its implications for business. Adopting a critical and reflective approach, the authors guide the reader through the complexities of strategy, clearly presenting the conflicting viewpoints and arguments in this exciting and fast-moving field. Business examples throughout the text elucidate strategy theory, providing future managers and
executives with the awareness and knowledge necessary to test perspectives and draw their own conclusions. Linking literature to contemporary developments, this engaging textbook is invaluable reading for all students
of strategy. Online Resource Centre: For Lecturers: PowerPoint Slides Teaching notes for long cases Guide to answering questions on readings Answers to discussion questions Sample examination questions All figures from the book For Students: Multiple choice questions Updates to the case studies
Annotated weblinks Guidance to further readings
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