close

Strategy in Emerging Markets

Anders Pehrsson · ISBN 9780415270526
Strategy in Emerging Markets | Zookal Textbooks | Zookal Textbooks
Format:
Out of stock
$378.00  Save $19.14
$358.86
-
+
Publisher Taylor and Francis
Author(s) Anders Pehrsson
Subtitle Telecommunications Establishments in Europe
Published 19th July 2001
Related course codes

Telecommunications Establishments in Europe

Markets which have been previously out-of-reach for companies other than monopolies or other protected firms, are increasingly being opened up to new entrants. Greater competitive pressure implies that more sophisticated business strategies must be formulated by all companies cooperating in emerging markets.
This book focuses on strategy in emerging telecommunications markets in a liberalized Europe, particularly in the UK and Sweden. The book provides:
* a literature review and applications of strategy concepts and key correlations
* applications of a market establishment model and the strategic states model
* a description of competition amongst telecom operators in the UK and Sweden
* detailed case-studies of strategies of telecom operators in Europe
* the identification of patterns and processes valid for emerging markets in general.
Whilst the industry focus in the book is telecommunications, the framework and the models explored and developed provide guides to strategy formulation irrespective of the market under consideration.
Strategy in Emerging Markets will make valuable reading for strategy researchers, students and for corporate strategists. It will be of particular interest to those wishing to plot recent developments in the telecommunications industry.
Translation missing: en.general.search.loading