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The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
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Description
Description| Publisher | McGraw-Hill Education |
| Author(s) | Thomas Barta / Patrick Barwise |
| Published | 16th September 2016 |
| Related course codes |
HOW TO SUCCEED AS A MARKETING LEADER IN TODAY’S GLOBAL, DIGITAL WORLD.
What makes an effective and successful marketing leader? The authors of this groundbreaking book conducted a worldwide study with profiles of more than 68,000 business leaders--and discovered 12 essential traits that can make or break your success.
The 12 Powers of a Marketing Leader is the first and only leadership book for marketers based on anything like this level of research evidence.
Learn how to:
MOBILIZE YOUR BOSS:
Make an impact at the highest level and align marketing with the company’s priorities.
MOBILIZE YOUR COLLEAGUES:
Inspire and motivate your colleagues to act on your ideas.
MOBILIZE YOUR TEAM:
Build and hone a winning marketing team.
MOBILIZE YOURSELF:
Focus on goals that will benefit your customer, company, and long-term career.
Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing’s digital age. By zeroing in on the value creation zone (“V-Zone”)--the all-important overlap between your company’s and customers’ needs--you’ll be able to help the business win in the market--and achieve your career goals.
BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.
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