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The Advertising Agency (RLE Marketing)

Floyd Y. Keeler, Albert E. Haase · ISBN 9781317638551
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Publisher Taylor and Francis
Author(s) Floyd Y. Keeler / Albert E. Haase
Subtitle Procedure and Practice
Published 22nd August 2014
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Procedure and Practice

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.

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