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Publisher | John Wiley & Sons Inc (US) |
Author(s) | Eli Broad / Michael R. Bloomberg |
Subtitle | Lessons in Unconventional Thinking |
Edition | 1 |
Published | 20th April 2012 |
Related course codes |
Lessons in Unconventional Thinking
Unorthodox success principles from a billionaire entrepreneurEli Broad's embrace of "unreasonable thinking" has helped him
build two Fortune 500 companies, amass personal billions, and use
his wealth to create a new approach to philanthropy. He has helped
to fund scientific research institutes, K-12 education reform, and
some of the world's greatest contemporary art museums. By contrast,
"reasonable" people come up with all the reasons something new and
different can't be done, because, after all, no one else has done
it that way. This book shares the "unreasonable"
principles?from negotiating to risk-taking, from investing to
hiring?that have made Eli Broad such a success.
If you're stuck doing what reasonable people do?and not
getting anywhere?let Eli Broad show you how to be
unreasonable, and see how far your next endeavor can go.