The Art of Immersion | Zookal Textbooks | Zookal Textbooks
  • Author(s) Frank Rose
  • SubtitleHow the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
  • Edition1
  • Published21st February 2011
  • PublisherW W Norton & Company
  • ISBN9780393076011

How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.

The Art of Immersion

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  • Author(s) Frank Rose
  • SubtitleHow the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
  • Edition1
  • Published21st February 2011
  • PublisherW W Norton & Company
  • ISBN9780393076011

How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.

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