The British Motor Industry, 1945-94

Timothy Whisler · ISBN 9780198290742
The British Motor Industry, 1945-94 | Zookal Textbooks | Zookal Textbooks
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Publisher Oxford University Press UK
Author(s) Timothy Whisler
Subtitle A Case Study in Industrial Decline
Published 1st February 1999
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A Case Study in Industrial Decline

A fascinating and well-researched look at the British motor industry which will appeal to both academic readers and practitioners alike. Why are there now no major car manufacturers in Britain? Whisler considers this and the surrounding issues, making valuable comparisons with overseas manufacturers operating both in the UK and abroad, which provide us with additional interest and insight. Based upon careful use of company archives, this book covers in particular
the issues of product development, quality, design, and range, ensuring that The British Motor Industry is destined to make a distinctive contribution to our understanding of the performance of UK
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