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The British Motor Industry, 1945-94 | Zookal Textbooks | Zookal Textbooks
  • Author(s) Timothy Whisler
  • SubtitleA Case Study in Industrial Decline
  • Edition
  • Published1st February 1999
  • PublisherOxford University Press UK
  • ISBN9780198290742

Description

A Case Study in Industrial Decline

A fascinating and well-researched look at the British motor industry which will appeal to both academic readers and practitioners alike. Why are there now no major car manufacturers in Britain? Whisler considers this and the surrounding issues, making valuable comparisons with overseas manufacturers operating both in the UK and abroad, which provide us with additional interest and insight. Based upon careful use of company archives, this book covers in particular
the issues of product development, quality, design, and range, ensuring that The British Motor Industry is destined to make a distinctive contribution to our understanding of the performance of UK
manufacturers.

The British Motor Industry, 1945-94

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  • Author(s) Timothy Whisler
  • SubtitleA Case Study in Industrial Decline
  • Edition
  • Published1st February 1999
  • PublisherOxford University Press UK
  • ISBN9780198290742

Description

A Case Study in Industrial Decline

A fascinating and well-researched look at the British motor industry which will appeal to both academic readers and practitioners alike. Why are there now no major car manufacturers in Britain? Whisler considers this and the surrounding issues, making valuable comparisons with overseas manufacturers operating both in the UK and abroad, which provide us with additional interest and insight. Based upon careful use of company archives, this book covers in particular
the issues of product development, quality, design, and range, ensuring that The British Motor Industry is destined to make a distinctive contribution to our understanding of the performance of UK
manufacturers.
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