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The Complete Book of Perfect Phrases for High-Performing Sales Professionals
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Description
Description| Publisher | McGraw-Hill Education |
| Author(s) | Robert Bacal / William T. Brooks |
| Published | 23rd September 2009 |
| Related course codes |
The Right Phrase forEvery Sales Situation
A powerful command of words is the number one requirement for succeeding in the field of sales. Whether you’re cold-calling a prospect, presenting to a group of decision makers, or dealing with price objection, the make-or-break point of every transaction lies in sayingthe right thing to the right person at the right time.
The CompleteBook of Perfect Phrases for High-Performing Sales Professionals isthe ultimate field guide for speaking and writing your way to salessuccess. You’ll find perfect phrases for:
Lead Generation
- Turn cold calls into profitable relationships
- Expand your customer base
- Write engaging letters and e-mails
Sales Calls
- Get access to decision makers
- Present your product in compelling language
- Resist objections and stalling tactics
Customer Service
- Develop a rapport with every client
- Handle the most difficult of customers
- Close every conversation on a positive note
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