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The Cornell School of Hotel Administration on Hospitality

Michael C. Sturman, Jack B. Corgel, Rohit Verma · ISBN 9780470554999
The Cornell School of Hotel Administration on Hospitality | Zookal Textbooks | Zookal Textbooks
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Description

Publisher John Wiley & Sons Inc (US)
Author(s) Michael C. Sturman / Jack B. Corgel / Rohit Verma
Subtitle Cutting Edge Thinking and Practice
Edition 1
Published 4th April 2011
Related course codes

Cutting Edge Thinking and Practice

This cutting edge and comprehensive book—with contributions
from the star faculty of Cornell University's School of Hotel
Administration—offers the latest thinking on the best
practices and strategies for hospitality management. A must for
students and professionals seeking to enter or expand their reach
in the hospitality industry, The Cornell School of Hotel
Administration on Hospitality delivers the authoritative advice you
need to:




  • Develop and manage a multinational career and become a leader in
    the hospitality industry




  • Maximize profits from franchise agreements, management
    contracts, and leases




  • Understand and predict customer choices, and motivate your staff
    to provide outstanding service




  • Manage hospitality businesses and the real estate underlying the
    businesses




  • Control costs, coordinate branding strategy, and manage
    operations across multiple locations



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