close

The Early Advertising Scene (RLE Marketing)

Harden B. Leachman · ISBN 9781138989092
The Early Advertising Scene (RLE Marketing) | Zookal Textbooks | Zookal Textbooks
Format:
Out of stock
$90.99  Save $4.61
$86.38
-
+
Publisher Taylor and Francis
Author(s) Harden B. Leachman
Published 21st December 2015
Related course codes

Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.

Translation missing: en.general.search.loading