close

The Fundamentals of Event Design

Vladimir Antchak, Olivia Ramsbottom · ISBN 9780815350927
The Fundamentals of Event Design | Zookal Textbooks | Zookal Textbooks
Out of stock
$79.99  Save $4.05
$75.94
-
+
Zookal account needed
Read online instantly with Zookal eReader
Access online & offline
$85.79
Note: Subscribe and save discount does not apply to eTextbooks.
-
+
Publisher Taylor & Francis
Author(s) Vladimir Antchak / Olivia Ramsbottom
Edition 1
Published 18th December 2019
Related course codes

The Fundamentals of Event Design aims to rethink current approaches to event design and production. The textbook explores the relationship between event design and multiple visitor experiences, as well as interactivity, motivation, sensory stimuli and co-creative participation.


Structured around the key phases of event design, the book covers all the critical dimensions of event concepting, atmospherics, the application of interactive technologies, project management, team leadership, creative marketing and sustainable production. The concepts of authenticity, creativity, co-creation, imagineering and storytelling are discussed throughout, and practical step-by-step guidance is provided on how to create and deliver unique and memorable events. The chapters include industry voices offering real-life insight from leading international event practitioners and individual and/or team assignments to stimulate learners’ creativity, visualisation and problem solving.


This is the first textbook in event design that integrates areas of anthropology, social psychology, management, marketing, graphic design and interactivity. Focusing on bringing theory into practice, this is essential reading for all Events Management students.

Translation missing: en.general.search.loading