The Art of In-Depth Research

Investors often buy or sell stocks too quickly. When you base
your purchase decisions on isolated facts and don't take the time
to thoroughly understand the businesses you are buying, stock-price
swings and third-party opinion can lead to costly investment
mistakes. Your decision making at this point becomes dangerous
because it is dominated by emotions. The Investment
Checklist has been designed to help you develop an in-depth
research process, from generating and researching investment ideas
to assessing the quality of a business and its management team.

The purpose of The Investment Checklist is to help you
implement a principled investing strategy through a series of
checklists. In it, a thorough and comprehensive research process is
made simpler through the use of straightforward checklists that
will allow you to identify quality investment opportunities. Each
chapter contains detailed demonstrations of how and where to find
the information necessary to answer fundamental questions about
investment opportunities. Real-world examples of how investment
managers and CEOs apply these universal principles are also
included and help bring the concepts to life. These checklists will
help you consider a fuller range of possibilities in your
investment strategy, enhance your ability to value your investments
by giving you a holistic view of the business and each of its
moving parts, identify the risks you are taking, and much more.

• Offers valuable insights into one of the most important aspects
  of successful investing, in-depth research


• Written in an accessible style that allows aspiring investors
  to easily understand and apply the concepts covered


• Discusses how to think through your investment decisions more
  carefully

With The Investment Checklist, you'll quickly be able to
ascertain how well you understand your investments by the questions
you are able to answer, or not answer, without making the costly
mistakes that usually hinder other investors.